We all know that ‘word of mouth’ is an effective marketing strategy. But since we are in the digital age, these positive reviews can be found on websites. Most of us refer to it as testimonials. Now, if you are to include it on your website, how should you do it? How can you make sure that your online visitors will be able to see the commendations?
If you want to learn more, read the rest of this post and find a good website builder in Singapore that can seamlessly add testimonials.
- Make It Simple and Short
Quite frankly, no one reads a novel-like testimonial. It will just eat up a lot of space on your website. Plus, it’s plain boring.
If you are to include testimonials choose the shorter ones but with powerful words. If there are longer ones, you can simply add the link, and give your visitors the freedom to read it if they want to.
- Highlight the Changes Your Company Brought
People would like to know how your business was able to help others. And that’s what a good testimonial is. It needs to give a glimpse of a person’s problem and the solution that you offered.
- Stay Away From Template
If possible, do not include testimonials that are too generic. These won’t have weight and will not impress your readers.
Encourage your customers to write something genuine and from the heart. Your potential clients will know that too.
- Do Not Edit Too Much
We understand that you want to make your website perfect and free from grammar mistakes. But when you manicured the testimonials from real people, it might sound too robotic. It loses that ‘human’ appeal and people will think you just made it up.
When you add a testimonial, do not edit it according to your tone. Leave the conversational tone instead.
- Add Photos of Your Clients
Most, if not all people would love to see a face behind the name. And you can do the same when you are putting testimonials on your website. Just make sure to seek approval from your clients before using their photos. Otherwise, you might face legal actions.
Also, we know that many companies create ‘fake’ testimonials. But online users are too smart to know if you are trying to fool them. With this, don’t make anonymous names. If possible, add your client’s name and their company too. That increases your credibility as well.
- Getting Testimonials from Your Clients
The real question now is, how can you squeeze good testimonials from your customers? Well, there are several ways to do it. You can request it through an email or a Google form. It’s best if you provide them with questions so that they will be guided on what to say about your products and services.
For example, ask them about their specific problems. You can even ask them the level of service they got from you. And, of course, seek permission if you could use their credentials.
A website builder in Singapore should be able to layout a good page that has testimonials. As a rule of thumb, you should strategically place it on your website so that more people can see it.