If you are about to redesign your website, there are certain things you have to consider. Bear in mind that the competition online can be tough. If your design is not according to the best practices and trends, it would be challenging to rank. And that means you are not exposing your business to the right market. Ideally, you should hire a company that offers a website design service.
But that doesn’t mean you shouldn’t know the basics as well. This will help you gauge if the team that will work on your website will do a great job.
- Not Having a Website Audit
Before you redesign your website, it is necessary that you check your current live one. What are the things that need to be improved? What are the elements that should be removed?
Simply put, you need to review and have a game plan to ensure that your website will maintain or improve its SEO ranking. Otherwise, you are just going to waste money, time, and effort for a website that will not grain traction.
- Choosing Aesthetics over Functionality
Website design isn’t just about having a page that looks amazing. More than that, people should be able to use your website without having so much cognitive load. This means it should be simple and straightforward.
Remember that most of the online visitors nowadays are using smartphones. You also need to consider that as well. The layout must be easy to understand, and even the icons and buttons must be thought out carefully.
- Not Having a Realistic Timeline
If you talk to a seasoned website design service provider, they will share with you truthfully that it isn’t easy to redesign a website. They need to do research, wireframe and collate all the content to name a few. And quite frankly, these tasks cannot be done overnight.
For those who have a tight deadline, do not expect premium results. You must give enough lead time to conceptualize and develop an effective website.
- You Do Not Involve Your Customers
When you plan to revamp your website, it is essential that you talk to your consumers. Ask them about their feedback and suggestions on the new website. You will be surprised how substantial their inputs are.
Also, when you are about to launch your website, be aggressive in promoting it. The last thing you would want to happen is for people to close your website as they are not already familiar with the look.
- You Choose Amateurs to Redesign Your Website
We are not saying that new website designers cannot do the job well. But when selecting a company that offers website design service, you need to level up your standards. They must be able to prove that they are worthy enough to work on your brand. Check their portfolio and ask about their methodology.
Likewise, do not be fooled by the low rates. If it is too-good-to-be-true, it probably is.
Redesigning your website is a big move for your company. Make sure that you take this seriously. Again, this could make or break your business.
