It’s never too late!

So, in May, Google confirmed that they had launched the broad core algorithm update. This update had massive implications for businesses that rely heavily on organic traffic. (Absolutely, like Google, after all, deals with 92% of websites that provide web search queries)

Some organizations have experienced huge drops in Singapore. As a result of the core update, the profitability, and viability of many businesses have been affected.

But there is some good news. Even in the middle of this June, you can take some steps to gradually improve the situation and give your site the best possible chance. These steps are those that good web design and development companies in Singapore vouch on.

But before we head and make some way for the checklist, it’s imperative to understand what Google core update is. Every web design and development company in Singapore, first want its customer to know what is the whole fiasco all about

Broad core updates represent an overall tweaking of the algorithm instead of the targeted effort. Let’s compare it to car maintenance. If you tune up the engine, it is for the overall performance of the car. It’s not a particular fix to identify a specific problem. Google, this time has made a broad core update, to search for the user more refined and crisp than ever. Past updates like Panda and Penguin were targeted, but broad core updates change how the algorithm values the webpage in a more wide-ranging way. Though Google never discloses much, this is how you should respond to the current broad core update.

Don’t panic

If you have faced a sizable dip or even outright collapse in your site traffic, don’t freak out. Don’t rush to a bunch of changes to your site and content without fully thinking it through.

A key thing to remember here is that updates take weeks to roll out, so maybe because of that, the rankings have dropped. But this is not permanent. If you’re lucky you will find that your traffic has reverted to the original.

So, don’t make any radical change. A good web design and development company would wait for a little before reacting. You can find out when a broad core update is finished rolling out via the Google Search Liaison Twitter feed.

Identify data

Identify the content that has been particularly badly affected. Ask your web design and development company to help you identify data that went bad. Use tools to track spot rankings that have taken a hit. Using the data from these tools, compile a spreadsheet of ‘problem pages’ that have seen a particular drop in traffic.


List down the problem pages and the relevance of the content

As discussed, the pages that have been pushed down in the search rankings are basically because google finds them less relevant and authoritative than your competitors. Let’s tackle the relevance aspect first.

Ensure your posts and pages are up to date.

Ensure you are covering the topics in-depth. Ensure that the content is written keeping in mind the audience and not search engine

Do a self-check of your poorly performing pages against Google’s relevance questions.

These points will help you craft content based on your answers. (Honestly!)

Improve off-page and on-page authority

In 2015, Google released a Search Quality Evaluator Guideline document stating benchmarks that can be used to determine whether a page should be considered an authoritative source of information or not. So, make sure your website follows it.

Once you’re done everything you can improve the on-page authority, check off-page. Because Google doesn’t trust pages based solely on the content of the page itself- it looks at how much other pages trust it too.


Good web design and development companies in Singapore would suggest you work on these tactics. Probably these tactics can help you to recover too but remember Google expects only one thing ‘the finest, the aptest, and the rightest search result’. Just abide by this, follow the basics of SEO, backlink, and keep a track of competitors.

Then, you are good to go!

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